Nikki Haley’s Ad Blitz Aims To Overtake DeSantis, Tackle Trump

In a strategic move aimed at securing a top spot in the Republican presidential primary field, South Carolina Gov. Nikki Haley’s presidential campaign has unveiled plans to invest a whopping $10 million in an advertising blitz set to sweep across Iowa and New Hampshire in the final weeks leading up to the crucial January primaries.

Nikki Haley, the former U.S. Ambassador to the United Nations under President Donald Trump, is leaving no stone unturned in her bid to overtake Florida Gov. Ron DeSantis, who is currently positioned as the second-strongest contender in national polling, albeit significantly behind former President Trump.

Haley’s primary objective is to unseat DeSantis from his second-place position in the race, and her campaign recently received a boost with the exit of Sen. Tim Scott (R-SC), who quit the race Sunday due to a lack of ample support from voters. 

Within less than 24 hours of Scott’s exit, two of his prominent donors, Eric LeVine and Andy Sabin, made the leap to the Haley camp, pledging their support for her in the primary. Additionally, Chad Walldorf and Jeff Burns, two other influential donors, have signaled their potential support for Haley, further strengthening her financial backing.

Haley’s upcoming advertising campaign represents a significant milestone for her campaign, marking the first official advertising reservation. She is making a substantial early investment in key states like Iowa and New Hampshire, with the specific aim of displacing DeSantis from his second-place position.

In contrast, DeSantis has primarily focused his campaign efforts on Iowa, having reserved $2 million in ad buys in the state the previous month. With substantial financial resources available to his campaign, he reported $5 million in September and has continued to raise millions more, as reported by the Des Moines Register.

However, Haley’s campaign manager, Betsy Ankney, predicted that the Florida governor would face difficulties in New Hampshire and South Carolina. “Nikki Haley’s momentum and path to victory are clear,” Ankney asserted, highlighting the challenges faced by DeSantis in these critical states.

Haley is strategically positioning herself as a viable alternative to Donald Trump, particularly in her home-state primary contest in South Carolina. 

In a recent statement, she took a subtle swipe at Trump, suggesting that American voters might not support him to the extent that polls suggest due to a growing weariness of the “drama and chaos” associated with his candidacy.