Twitter’s Bird Logo To Vanish As Elon Musk Announces ‘X’ Rebranding

Elon Musk recently revealed his plans for a major rebranding of his social media platform, Twitter. The billionaire entrepreneur announced that Twitter will soon undergo a name change to become simply “X,” accompanied by the gradual phasing out of all bird symbols, which have long been associated with the platform.

Musk, who acquired Twitter for a staggering $44 billion last year, has been an influential force in steering the platform through various changes. 

He enthusiastically shared his vision for the forthcoming changes, declaring, “Soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” This announcement took the Twitterverse by storm, sparking curiosity and excitement among users and investors alike.

And soon we shall bid adieu to the twitter brand and, gradually, all the birds

— Elon Musk (@elonmusk) July 23, 2023

Musk also hinted at a potential change in the platform’s default color, playfully suggesting “Paint It Black” in another tweet. 

Paint It Black

— Elon Musk (@elonmusk) July 23, 2023

He even engaged users in a poll to decide whether the platform’s default color should indeed be transformed to black. 

Furthermore, he enticed the community to submit their ideas for an “X” logo, promising to implement the best one on a global scale. “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” he tweeted.

If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow

— Elon Musk (@elonmusk) July 23, 2023

As part of the rebranding process, Musk reportedly sent an email to Twitter employees, officially announcing that the company will be known as “X” going forward. According to the managing editor of Platformer Zoe Schiffer, it appears that Musk is primarily referring to the logo change, as Twitter’s business has already been renamed X Corp.

The incorporation of an “X” into the platform’s identity is not a random choice; it aligns with Musk’s historical affinity for the letter. 

Throughout his ventures, from X.com (the original name for PayPal) to SpaceX (the pioneering aerospace manufacturer and space transportation company), the letter “X” has played a central role in his corporate and product names.

Beyond a mere logo change, Musk envisions transforming Twitter into something more comprehensive – “X, the everything app,” akin to China’s multifunctional WeChat. He has hinted at plans to accelerate this vision, stating last year that acquiring Twitter would fuel the development of “X, the everything app.”

Progress in this direction has already started to unfold, as Twitter sought regulatory licenses earlier this year to operate a payments service in the United States. This move suggests Musk’s ambition to create a versatile platform that goes beyond mere social media interactions.

The news of Twitter’s rebranding came after the announcement of the brand’s decision to limit the number of daily direct messages for non-paying users. While the platform did not reveal all the details yet and did not give a specific date on when it will implement the limits, it did say the move aims to “reduce spam.”